Copywriting
Why would you need a copywriter?
Everyone can write can’t they? Aren’t you the best person to write about your business because you know everything about it? In reality, it’s often very difficult to write about your own business as you are too close it. You need to be good at blowing your own trumpet and writing about what your customers want, not just describing your products and services.
A good copywriter will come in and quickly identify what your customers need to know – the benefits of what you offer, rather than the features. Your customers want to know what your products and services are going to do for them – it’s what we call the ‘so what’ factor? Good copy is just as important as the look of your company brochure or website. Even if you attract attention with a fantastic design, poor content will soon lose their interest.
First Impression can help your business write good content for your brochures, leaflets and websites. And it doesn’t cost the earth. Our copywriting prices are competitive and offer great value for money.
Contact us today to find out how our writing services could transform your business.
Writing web content
Writing for the web is very different to writing for printed materials. The main consideration is to think about how people use web sites, they scan pages or dip in and out. You rarely read a website from beginning to end.
Investing in professionally written content can help turn visitors into sales. If you need a website writing or maybe you already have a website that is just not making people buy, then give us a call.
This combined with our SEO packages could really turn your web business around.
First Impression can write a basic website (ie 5-6 pages)
Brochures & Leaflets
There are many things to think about when producing a brochure and at First Impression we’ll help you with all of those considerations, such as who is it for and whether it’s meant to be informative or to sell your business.
First Impression can write a brochure for your business
One of the biggest mistakes people make with leaflets is putting too much information on them. Keep them simple using AIDA to best advantage:
- Attention
grab their attention with a headline - Interest
keep their interest by letting them know what you can do for them - Desire
how you are going to do that - Action
tell them what you want them to do ie give them a call!
First Impression can write a double sided leaflet for your business from as little as £80 plus VAT* Come and see the difference.
Copywriting course
For those business owners or marketing managers who would like to be able to write their own marketing materials and understand how to communicate a clear proposition, First Impression has put together this half day practical course that will equip you with better writing skills.
Very hands-on, you’ll learn about features and benefits and how to communicate your proposition in a simple way and how to avoid describing what is important to you rather than answering what the customer wants to know…